| Winning at the Shelf |
|
Earlier in 2011 the ECRA Board determined that the next stream in the ECRA On-Shelf Availability program would be Winning at the Shelf, focusing on improving the execution of fixture (shelf/display) replenishment when stock is available in the store building but not on show to the shopper - ie. improving execution of replenishment from storeroom to fixture.
Progress to date:
An extensive survey of Store Managers and Supplier Merchandisers identified key product categories and classifications as well as key in store replenishment and stock management processes to be investigated further as priorities.
- A research agency is being engaged to undertake a detailed in store study across retailers, focussed on understanding the root causes of the key issues, understanding good versus poor practice from product and process standpoint. Retailer key stakeholders as well as Supplier Merchandisers will be interviewed as part of this process.
- A working group has been formed including retailers and suppliers. The group is holding its first workshop in February to identify the appropriate hypotheses to test in-store through observation and interviews. The intent is to undertake the in-store research during late February and early March.
|
|
From ECR UK
|
|
Improving on-shelf availability remains a key goal for retailers and manufacturers as research has continually shown that shopper loyalty to stores and brands is eroded over time when continually faced with out-of-stocks.
At the centre of ECR UK's focus on availability is a unique on-shelf availability survey tracking industry performance across 200 products and 160 stores. The survey is carried out six times a year across five retailers - Sainsbury's, Waitrose, Tesco, Morrisons and Asda - and eight different categories.
The results from this survey inspire best practice and lead to the development of initiatives that will deliver benefits for consumers. The ECR Availability Survey is fast becoming the most definitive industry availability measure in the UK.
The following chart shows the OSA results from the survey from 2007 until now.
ECR UK is managed by IGD, and a wealth of information about On-Shelf Availability (including the survey) can be accessed by visiting IGD's website by clicking here.
|
|
ECRA Annual Supplier and Retailer Convention |
18-19 October 2012
Grand Hyatt Melbourne, 123 Collins Street, Melbourne
Fit for the future!
We all know that the pace of change within our industry and society is speeding up, driven by rapid advances in communications, technology and an increasingly volatile trading environment. Increased agility and flexibility have bcome must-have factors in 2012, while efficiency, responsiveness and collaboration are also seen as critical.
This year the ECRA Annual Suppler and Retailer Convention examines the explosion of technological innovation. Exploring how new challenges impact, how stores operate and how shoppers interact with 'multi channel'. Technologies won't just relate to digital advances; progress in back-office systems, equipment and processes are all impacted. The supply chain is set to change!
|
|
ECRA - "The meeting place for Australian and New Zealand retailers and suppliers focusing on value chain efficiency." |
