Seminars and Presentations
ECRA Conference 2010
Promoting Effectively and Efficiently to the Shopper
Thursday 21 October - Friday 22 October
Melbourne
Promotions in Australia have become a major component of the marketing mix resulting in volumes of sales on promotion dramatically increasing as retailers and suppliers alike have adopted a policy of using promotions to bring in new shoppers, and encourage shoppers to buy more volume and consequently use more product.
In an environment where the Australian consumer is demanding value, the big question is how to make these promotions effective and efficient: an essential component to any proficient operating strategy moving forward. Promoting Effectively and Efficiently to the Shopper is the must attend event for 2010. Join us in Melbourne for a day and a half of thought leadership, real world experience and the latest thinking on this topic.Five Great Reasons to Attend:- Hear directly from your key trading partners, Coles Group, Woolworths Ltd and Metcash Trading on critical elements of executing efficient and effective promotions that deliver benefit to all participants along the supply chain, including the shopper.
- Network and be part of exclusive consumer goods business environment.
- Gain understanding and clarity on the key issues and challenges facing promotional effectiveness and efficiency and how now and in the future these challenges can be met with input from industry senior executives, academics, experts and specialists.
- Learn about strategic concepts, latest thinking, shopper insights and industry priorities for your business to deliver and execute promotional excellence that will drive real business benefit.
- Bring home actionable insights for operating your business in a changed and consumer led world.
We look forward to welcoming you to the 2010 ECRA Conference - Promoting Effectively and Efficiently to the Shopper
Winning in January Seminar - 24 February 2010 Sydney
Throughout 2009 ECRA had significant focus on product availability for the month of January.
The Industry Outlook Review of retailer service to stores in January 2010
Issues faced by suppliers in delivering high service levels in January 2010
Woolworths Ltd - (Woolworths has not yet made this presentation publicly available)
Metcash Trading - (Metcash has not made this presentation publicly available)
The focus on improving availability during the month of January commenced with a workshop in March 2009 to examine the problem, underlying causes, issues and potential industry wide opportunities. The workshop was followed up by the publication How to Win in January, providing guidance on the best ways for retailers and suppliers to meet the challenges and make the necessary improvements for January 2010. To further assist industry partners a range of practical tools and measures was developed by retail and supply trade partners. The Winning in January - improving product availability toolkit provided a reference for companies working on advancing January 2010 performance.
CAS8 Seminar - 16 February 2010
ECRA presentation available here.
Retail Ready Toolkit - Workshops February 2010
Efficient Consumer Response Australasia (ECRA) recently launched an updated toolkit that provides the basis for industry standards in the development of retail ready packaging (RRP). It also offers a framework for engaging with trading partners in the development of solutions that is not prescriptive in its application.
RRP is one of the most contentious initiatives currently underway in the retail food and grocery sector. One that impacts a broad range of disciplines; has the potential to create tension in the trading relation; has significant impact on environmental packaging factors; and can place a cost impost on suppliers and manufacturers. Samantha Blake, Manager ECRA recently presented the toolkit at workshops held in conjunction with the Australin Insttitute of Packaging. A copy of this presentation is available here.
Inaugural ECRA conference a success
More than 150 senior industry executives attended the inaugural Efficient Consumer Response Australasia (ECRA) Conference held in Sydney on 22-23 October 2009.
The conference offered delegates the unique opportunity to hear from global and local FMCG experts, and featured an afternoon with leading Australasian retailers.
With a theme of Working Together for the Shopper, the conference focussed on placing the shopper at the centre of the business process. Other focuses of the event included the way the industry thinks about doing business, the strategies chosen, the goals set and the measures used to evaluate them.
To continue this journey, the industry agreed on the need to share more information, collaborate where possible and embrace the notion that the best way to manage increasing complexity is through transparent and collaborative approaches to issues.
Please click here to download a copy of the conference report.
Conference presentations are available only to conference delegates. For conference delegates provided with password details please select the ECRA Conference link below once you have logged in.
To access the Global Commerce Initiative (GCI) publications on the Future Value Chains and New Ways of Working as outlined during the conference visit http://www.gci-net.org/e29/ .
To access Planet Retail's recent work on Costco in Australia visit http://www1.planetretail.net/ECRA.
For details on ECR Europe Seminar activities, visit www.ecrnet.org
For details on ECR Asia Seminar activities visit www.ecrasia.com