Retail Ready Packaging

In response to the potential for a multiplication of shelf ready packaging standards within the Australian and New Zealand food and grocery industry ECRA has developed and updated an industry Toolkit.

There remains a significant risk of proliferation of contradictory guidelines, which would endanger the initial vision of bringing efficiency to the supply chain and value to the consumer.

The development of a set of common industry standards and guidelines aims to assist retailers, suppliers, wholesalers and packaging companies implement sustainable alternate packaging solutions. Through the toolkit, guidance is provided on how to look at the introduction of shelf ready packaging within your organisation. It provides a framework for open dialogue, avoiding prescribed solutions or technical specifications.

ECRA has not been able to resolve the contentious issues of a shared cost for the introduction of RRP nor has it been able to quantify the benefits and business for the introduction of RRP.

Learn more from these ECRA Publications:

• Retail Ready Packaging Toolkit - Edition 3
• Retail Ready Packaging Toolkit - Edition 2
• Retail Ready Packaging 2007 Toolkit