Winning with Promotions

The Winning with Promotions Industry Report completed in 2010 is the culmination of a year long focus on delivering improved product availability for promoted products across the operational aspects of planning, execution and evaluation. The Australian market is one of the most heavily promoted in the world with on average 54% of product sold on promotion and in some categories as high as 80%.

The industry report details key results and findings from an industry wide survey, in-store assessment and retail specific workshops. The insights offered by the report should prove useful to food and grocery manufacturers, suppliers, retailers and wholesalers. Companies are encouraged to use the findings in discussion with trading partners, to challenge  current promotional execution and deliver improved on-shelf availability.

Woolworths has a very strong focus on promotional planning, execution and evaluation.  The key to further improvements is detailed planning and collaboration. To maintain the momentum we need to examine the industry level findings from the Winning with Promotions industry report, have the dialogue; understand your perspective and you need to understand ours. We need to work together to deliver an exceptional on-shelf availability for our shoppers.

Peter Elms
Head of Replenishment, Food and Liquor, Woolworths 

One year from now, we need to be considered better than we are now at promotional planning, execution and evaluation. We took the first step on Wednesday 8 September when the industry openly discussed improvement areas. We listened, we learnt and we are making changes.  I encourage you all to use the Winning with Promotions Industry Report, examine your businesses processes and work with us to deliver excellent on-shelf availability for promoted products.

Matt Swindells
                     General Manager, Replenishment, Coles

I recommend the Winning with Promotions Industry Report. Metcash's business model means we have to work together to find clever ways to plan, execute and evaluate promotions. The report provides an excellent first step and we will be using the industry feedback to guide our progress.

Gary Tempany
                                        National Group Manager Merchandise and Marketing, Metcash Trading