Improving the availability of products on-shelf provides a sizeable opportunity for both retailers and suppliers to better meet the needs of their customers and in doing so to maximise sales and profits.  ECRA has had a focus on driving improvements to on-shelf availability for many years.  

Out of stocks (OOS) in  Australia are estimated to cost at least AUD $3.2 billion but most likely closer to AUD $5.8 billion per annum. Global data suggests that levels vary from region to region but still run at 8.3%, with little improvement in the past ten years (Global GMA study 2007).  Poor performance destroys the benefits expected by the sales process and leads to dissatisfied shoppers. Great effort is expended to draw shoppers into the store but in many cases, the promise made to shoppers cannot be fulfilled.