Winning with Promotions
Survey - Winning with Promotions - improving promotional on-shelf availability
Improving the availability of products on shelf provides a sizeable opportunity for both retailers and suppliers to better meet the needs of their customers and in doing so to maximise sales and profits.
Promotions play a significant part of the Australian retail landscape with the number, depth and frequency of promotional offers reaching critical levels and driving shopper behaviour.
By increasing demand, promotional activities magnify and intensify the effects of supply chain challenges. To respond and deliver improved on-shelf availability on promotion, the industry needs to work collaboratively to find ways to maximise responsiveness and flexibility across the value chain.
ECRA is conducting a survey to identify what is working, what isn’t, where the pain points are and what could be done differently to improve promotional on-shelf availability with your key trading partners. By completing the industry survey you will be providing valuable insight into the current practices and future directions.
This is a crucial opportunity to review the impact of promotional execution and supply chain efficiencies. Its success depends on comprehensive responses from the industry and, on behalf of the ECRA Board of Directors, the AFGC strongly encourage you to participate in the survey.
Complete the 10 minute survey on line: http://www.surveymonkey.com/s/ECRA_Promotional_OSA_Survey
For further information contact Samantha Blake (samantha.blake@afgc.org.au) or John Cawley (john.cawley@afgc.org.au)
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