ECR - Efficient Consumer Response Australiasia

ECRA announces the launch of an Industry Toolkit for Shelf Ready Packaging

The Board of Efficient Consumer Response Australasia (ECRA) recognised that there was the potential for a multiplication of shelf ready packaging standards within the Australian and New Zealand food and grocery industry leading to a risk of proliferation of contradictory guidelines, which would endanger the initial vision of bringing more value to the consumer.

The development of a set of common industry standards and guidelines aims to assist retailers, suppliers, wholesalers and packaging companies implement sustainable alternate packaging solutions. Through the publication of the Retail Ready Packaging – A focus on shelf ready packaging an Industry Toolkit guidance is provided on how to look at the introduction of shelf ready packaging within your organisation.

The practical approach of the Toolkit will benefit trading partners and provide a framework for open dialogue, avoiding prescribed solutions or technical specifications.

The document is available for free download.

To download an in-store audit checklist click here.

To download a commercial checklist click here.