ECRA Strategy and Business plans
The Efficient Consumer Response Australasia Board has developed a robust three year strategy. The strategy will guide the development and progress of outcomes that deliver benefits to grocery industry trading partners. This is done by working together to better meet consumer needs and add value through building standard industry practices and developing successful business approaches.
The strategy supports an annual business plan that details the work activities and project streams to be undertaken by industry for industry. Work activities rely on the valuable and essential input from industry participants and are regularly supported on a pro bono basis by a number of consultant organisations.