ECR - Efficient Consumer Response Australiasia

The Data Integrity & Synchronisation – Building a foundation for industry collaboration report has been developed by a team of consumer packaged goods (CPG) manufacturers, grocery retailers and wholesalers brought together by Efficient Consumer Response Australasia (ECRA). The ECRA Board commissioned this work to facilitate progress towards full implementation of data integrity and synchronisation (DIS) across the Australasian grocery industry based on a single regional data pool, EANnet.

The direct benefit to the Australasian grocery industry through the implementation of DIS is estimated to exceed A$70 million per annum. While this direct benefit is significant, the real driver for DIS implementation is to build a robust foundation for effective, efficient, sustainable and scalable industry collaboration. Numerous studies, including the ECRA Tracking Study 2002, have highlighted that the majority of the remaining benefits from ECR (estimated in the ECRA Tracking Study 2002 to be greater than A$1 billion in operating cost savings and A$800 million in inventory reduction) will only be achieved when collaboration between trading partners is the everyday way of doing business. DIS is an essential enabler – without it, much of the effort on collaboration is likely to be wasted and the potential benefits will remain untapped. Understanding and implementing DIS is therefore the critical next step for the advancement of the Australasian grocery industry.

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