A.C. Nielsen 2001 Conference (November 2001)
Presented to a workshop session at the annual A.C.Nielsen conference, the presentation covered three areas;
- ECR in Australasia and beyond
Providing an introduction to ECR Australasia, its objectives, work program and a short synopsis on directions and activities of relevant ECR bodies around the globe. - Challenge of reducing Stock Outs
An overview of the recent project, its key findings and recommendations - ECR Demand side opportunities
A short summary of ECR demand concepts, the progression from ECR efficiency to consumer value and reasons it is an appropriate focus for the Australasian market
Collaborating to better serve the consumer pdf (705 kb)
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