Connecting with the Consumer

Each year in October, the  Efficient Consumer Response Australasia's Supplier and Retailer Convention brings together leaders from across the fast moving consumer goods industry to examine, discuss and debate the current and emerging issues impacting our industry both locally and globally.

Technological and digital revolutions are starting to transform, and in some cases even disrupt, the value chain as we have known it. This is leading to an unprecedented pace of innovation and change, impacting how, where and when we shop, how we engage with shoppers and how consumers engage with our products, and the ways in which we work with trading partners to develop responsive, agile and flexible supply chains to meet shopper demands.

Globally and locally the FMCG Retail industry is entering a period of rapid expansion across new channels to market and seeing a vast increase in data driven insight into shopper behaviours and preferences. The ways in which shoppers interact with retailers and brands will continue to change at an ever increasing pace.

The 2014 ECRA Supplier and Retailer Convention will explore these themes and much more. Convention delegates will gain insight to the challenges and opportunities ahead, and to real world strategies through interactive discussions and content rich sessions addressing the critical industry issues. This is a must attend event for decision-makers within your organisation.


The 2014 ECRA Convention program is available for download here.


Jim Flannery

Senior Executive Vice
President, Operations and
Industry Collaboration
Grocery Manufacturers
Association (GMA)

John S. Phillips
Senior Vice President
Customer Supply Chain
and Global Go-To-Market
PepsiCo Global Operations


Stephen Koukoulas
Managing Director
Market Economics Pty Ltd


Michele Levine
Chief Executive Officer
Roy Morgan

Ben Gilbert
Director Australian Retail

Phil Bonanno
Client Partner
Facebook Australia and New Zealand

Jennifer Lai
Manager, Information
Interaction & Visualization
Melbourne Lab
IBM Research

Jean-Yves Heude
ChessMate Consulting

Kosta Conomos
Executive Director
Retail Industry Group

Atoinette Ienco
Director Consumer Products
Retail & Distribution Team
Dan Gregory
CEO & Founder
The Impossible Institute

Darren Fitzgerald
Head of Customer Service & Customer
Facing Supply Chain - Oceania
Nestle Australia Ltd


Tony Davis



Tim Clover
Engagement Innovation


Patrick Medley
Managing Partner
Kedleton & Co.

Jessica Richmond
Head of Digital Marketing
2012 Joe Berry Retail
Award Recipient



Registration fees are as follows (Including GST):

AFGC Member Rate:  $895.00

AFGC Member Graduate Rate:   $448.00 (limit two per company)

Group Discount:  Register 8 delegates and pay for 7 delegates (not to be used in conjunction with Graduate Rate)

Non-Member Rate:  $1,500.00  



Crown Conference Centre
Level 1, Promenade Melbourne
8 Whiteman Street
Southbank  Melbourne  VIC


Accommodation is available at the Crown Metropol and the Crown Promenade. Convention rates are:

Crown Metropol Melbourne, 8 Whitelaw Street, Southbank Melbourne
Reservations: +613 9292 6211+613 9292 6211 
Email: - please quote ECRA Group to obtain Convention Rate
Luxe Room only from $270  

Crown Promenade Melbourne, 8 Whitelaw Street, Southbank Melbourne
Phone: +613 9292 6868+613 9292 6868
Email: - please quote ECRA Group to obtain Convention Rate
Standard Room only from $255


Further Information

For further information on the Convention please contact Alyssa Handy, Events Manager on or 02 6273 146602 6273 1466.