About Efficient Consumer Response Australasia (ECRA)

ECRA is the only industry body that brings together suppliers and retailers / wholesalers in Australia and New Zealand to promote industry-wide initiatives in the supply chain that deliver benefits to the industry and the shopper. 

In an increasingly global food and grocery retail environment subject to rapid change, a strong and profitable future for Australian and New Zealand suppliers, retailers and wholesalers depends on increased efficiencies, optimised costs and added value for shoppers and consumers.

Formally launched in November 1999, ECR Australasia is an informally constituted joint industry body that is supported by the Boards of the Australian Food and Grocery Council (AFGC), New Zealand Food and Grocery Council (NZFGC) and Australian and New Zealand food and grocery retailers and wholesalers.

A Brief History

In 1996, Australian suppliers and retailers recognised that there were some basic steps to be taken to remove unnecessary costs, increase efficiencies and become more internationally competitive.

Through the Grocery Industry Supply Chain Committee (GISCC), industry executives demonstrated that they could work collaboratively to provide a foundation on which trading partners could restructure their relationships. Valuable as this work was, industry leaders recognised that these joint industry efforts needed a broader mission, a trans-Tasman focus, greater commitment from supplier, retailer and wholesaler CEOs and the provision of additional resources if they were to keep pace with global developments and better address the interests of their consumers.

Conceived at the Australian Food and Grocery Council's Highlands 1999 forum, ECR Australasia has since that time operated in both Australia and New Zealand delivering an ambitious and broad ranging business program.

ECRA Information Pack

For more information on ECRA please download a copy of our information pack here.